Friday, 11 April 2008 | 1am
Absolut Mistake
The Absolut vodka company apologized Saturday for an ad campaign depicting the southwestern U.S. as part of Mexico amid angry calls for a boycott by U.S. consumers.
Absolut said the ad was designed for a Mexican audience and intended to recall "a time which the population of Mexico might feel was more ideal."
"As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a different way than was intended in that market, and for that we apologize."
Link to article via Los Angeles Times
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Absolut said the ad was designed for a Mexican audience and intended to recall "a time which the population of Mexico might feel was more ideal."
"As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a different way than was intended in that market, and for that we apologize."
Link to article via Los Angeles Times
| Permalink
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